Monthly Archives: June 2016
The ‘cause’ behind the award-winning campaign!
Marketing and communicating a social initiative effectively for the greater good of benefitting the society means so much more. It gets better when you stand out in the crowd for doing good. The latest recognition to come CAF India’s way is the ‘The Best Cause Marketing Campaign of the Year in NGO Sector’ for the Himalayan Earthquake Response campaign. I am glad to be a part of a hard-working and committed team at CAF India who put
CSR: The wind beneath our wings
The year 2015-16 has been a milestone year in the arena of Corporate Social Responsibility (CSR) -supported development interventions. The CSR focus has now become more strategic, with corporates committing to long term, multi-year engagements and emphasising on sustainable impact with the participation of key stakeholders. Synergies with existing government initiatives, multi-corporate engagements and focus on innovative development solutions